USER EXPERIENCE
SERVICE DESIGN
Hello! I'm Andrew Valety Schafer,
I help organizations improve products through Ethnography & Service Design; effectively reinventing customer journeys and revealing the core needs of people, their processes and the technologies they use.
Learn more about various ethnographic workshops, interview methods, and end-to-end journey mapping validation techniques.
More coming soon
Empathize.
Understand.
Personalize.
Co-create.
Ethnography is a qualitative research method.
It involves detailed observation and sometimes participation in a group or community's daily life to understand its culture, behaviors, and interactions from an insider's perspective.
The objective is to gather insights into daily behaviors and interactions to design seamless experiences across various service touchpoints.
Through
Workshops
Interviews
UI Design
Info Architecture
Design System
User Testing
Compliance Reviews
Heuristic Evaluation
User Interviews
Sketching
Design System
Prototyping
Competitve Audits
Ecosystem Maps
Journey Maps
User Interviews
Prototyping
User Interviews
Design Sprints
Design System
Process Analysis
Prototyping
Brand Design
Marketing
Data Visualization
Executive Presentation
Powerpoint
TESTIMONIALS
In just a few days of working with Andrew, I am blown away! As our team is stretched a little thinner than usual right now (without a dedicated graphic designer), Andrew has stepped up to the plate to design some thoughtful, engaging, truly impressive items that will be used time and again. Thank you for being an excellent partner, Andrew!
Director of Marketing -
Turnberry Solutions
Testimonials
"Andrew's contribution at Johnson & Johnson was pivotal in the successful design & rollout of an interactive tool for our Neuroscience team. His swift acclimation to project specifics and proactive enhancements ensured a seamless user experience.
Any future team will find great value in Andrew's partnership."
Johnson & Johnson -
Patient Experience Marketing
Testimonials
“Andrew's ability to quickly understand the complexities of medical claims processing stood out during our engagement. He quickly forged strong connections with stakeholders and effectively communicated with all. His skills in UX timeline management, design iteration, workshop facilitation, and user research are notable."
Sr. User Experience Designer
Turnberry Solutions
Testimonials
"Andrew is a standout professional who brings exceptional dedication and insight to his work. With a proactive spirit, he consistently exceeds expectations, delivering high-quality research and strong initial interviews. His capacity for collaboration, leadership, and learning makes him an asset to any project."
Lead Service Design Professor
Savannah College of Art and Design
View
Recent Projects
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I'm Andrew Valety Schafer, a Service and UX Designer from the San Francisco Bay area. With a unique background in early childhood education and industrial design, I excel in conducting and analyzing ethnographic research into innovative, user-centered solutions and services.
My dedication to problem solving is matched by my project management capabilities driving projects to success, and always aligning user needs with creative, impactful designs.
For Healthcare • Technology • People
years of combined industry experience in design & management.
4
+
Location
Healdsburg, CA
Years of Experience
Specialties
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Project Management
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Cross-Functional Workshopping
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Interview Prep & Facilitation
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Data Analysis
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End-to-End Service Mapping
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Rapid Prototyping